Case Study | Jenny Fann & The Gurus

Overview

With over 25 years of industry experience, Jenny Fann & The Gurus are a team of 8 realtors dedicated to ensuring their clients feel like more than a transaction. With core values of open communication, honesty, and leveraging their industry expertise to guide their clients from overwhelm to confidence, Jenny Fann & The Gurus is a team that not only cares about what they do, but more importantly the people they’re doing it with.

When Jenny Fann reached out about needing a website overhaul, I jumped at the opportunity to work alongside this sincere and reputable team of realtors.

Challenge

While Jenny Fann & The Gurus had their real estate business on lock, they faced some website challenges. Their old site was outdated and didn’t reflect the premium service they offered, lacking accessibility for prospective clients to connect with individual agents. They sought a site that not only aesthetically matched their quality but also integrated with Keller Williams’ MLS listings, facilitated referrals, offered resources, and collected emails for marketing purposes.

Process

In starting the web design process, I felt that understanding the client’s ethos and goals was key. Instead of merely designing for aesthetics, the focus was on problem-solving and making life easier for the team. Leveraging the client’s pre-existing branding and images, the redesign aimed to address these challenges.

The new site seamlessly integrated MLS listings into the top menu bar and introduced a custom team page for better team visibility. Utilizing Gravity Forms, the site connected seamlessly to Mailchimp, ensuring streamlined user interactions and automatically categorizing potential clients for tailored marketing outreach.

Previous Homepage

New Homepage

Previous Team Page

New Team Page

Testimonials

"I can not say enough wonderful things about Leah and Virtue Web Design. From the very start Leah took the time to sit down and meet with my team and I to really understand our vision for out website and get to know that heartbeat of my team. Leah stepped us easily through the entire process and made everything so enjoyable and stress free. We are so happy with the finished product and are looking forward to our continued partnership. Not only is Leah and amazing web designer she is an amazing person as well. You will not be disappointed working with Leah and Virtue Web Design to build your next website. :)"

Jenny Fann
franklin tn web design

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